Welcome to the Masculine Renaissance.

Look around you–there is a new discovery all around us of masculine strength, kindness, self-control and the right kind of assertiveness. It’s The Masculine Genius. The world desperately wants and needs what you have to offer.

Join us for the remarkable experience of rediscovering the savage, valuable joy of being a man in a world in need of men who want to be better men. The reward is a rich, fulfilling life. Are you ready?

Good News About Being a Man

The world wants and needs what you have.

Do you know how to bring it to bear? Your masculinity—properly deployed—is what the world wants and needs.

The most powerful thing about being a man is we are industrial strength—a little goes a long way.

If you let us help you refine your best qualities, you will be amazed at what is possible.

Join the Masculine Renaissance.

What We Provide

Step 1:

The most important piece of information on the battlefield is your location. Where are you now?

Discover more about your own masculinity by taking an online questionnaire designed specifically for men. You may be a student and a warrior, or a chieftain and a servant, so let us help you discover where you are, and figure out the best way forward.

Step 2:

Goal-setting is a skill—that means you can learn it. Let us show you how.

The power of goal-setting is linking short-, medium-, and long-term goals so you don’t compromise your values. Your journeys are different but the process is the same. Learn how to apply your plan to whichever journey you’re on, and set goals for the future.

Step 3:

AM offers complimentary and fee-based products and services which can take you from where you are to where you want to go.

Everything we offer is tailored to your journey to becoming the man you are. Refine who you are, and step confidently into the role you choose. It’s natural to be strong, a man with a big life (more of what you are). Authenticity isn’t easy, but it’s worth it.

 Be Bold. Be Authentic. Be Masculine.

About Us

Authentic Masculinity was founded as an experimental project in January 2015 by Shannon McGurk, a retired Army Armored Reconnaissance Lieutenant Colonel, China Foreign Area Officer, and diplomat who also worked in Northrop Grumman corporate management, and as an enterprise-level consultant for IBM. Shannon has also worked as a government contractor for a variety of private companies and started his own businesses, and is currently serving overseas.

Authentic Masculinity started as a collaborative project with trusted advisers, with one goal: to discover the most effective way for men to identify and refine their best qualities, develop them, and bring them to the global marketplace.

We have discovered that the global marketplace needs and values men with specific qualities—masculine qualities. We are looking for those kinds of men to join this effort.

About Shannon and the Team

Husband and father of 8 sons, 4 daughters. Ground Cavalry soldier. China Foreign Area Officer experienced at corporate sales. Life Coach. Author. Briefly, a diplomat. Pentagon Insider and corporate refugee. Student and teacher.

China, Europe, South Asia and through it all business, life, marriage and fatherhood crossing and intersecting and crossing again. A big life and no simple summary.

Read More

Thank you for taking the time to read my story.  I’m the happily married father of 12 children and live on a farm in Virginia, but this is a miracle. In 1992, I was a broke, divorced father of a two-year-old son. I didn’t want to marry again and I didn’t want any more children. Today I have a strong marriage, eight sons and four daughters. Pretty crazy.

The most formative years of my adult life were in the Army. For 20 years I was an Armored Cavalry Officer and China Foreign Area Officer. I served in the U.S., Europe, throughout the U.S. Government, in The Pentagon, the Hong Kong Consulate and the Beijing Embassy. I left the Army in 2002 to start businesses but had to do it part time because I had to feed my family. I worked for Northrop Grumman, IBM, ManTech and other corporations. I got the best training in the world from the Army and these iconic American corporations.

I started my first business in 2002. Business ownership is scary, liberating and addictive, but making money using your creativity and wits is life-changing. I have started several companies, but I crashed the best one in 2007 when I tried to drive it too fast. That same month my daughter got cancer and that same year my son was diagnosed with Type I diabetes. Lots of challenges. Crashing that business when I did made me look hard in the mirror and confront my life.

As a husband, as a father, as a man, I wasn’t stacking up. I had to learn new skills and dig deep to get back on my feet. I had to heal a lot of wounds I had caused. I had to grow, learn and improve. A lot. I think I have and I’d like to offer my own experiences to you.