Good News About Men: We Regain Lost Ground By Doing Crazy Things to Show We Can

Aug 13, 2018Latest

Watching Jean Claude Van Damme suspended between two trucks going backwards mesmerized me. It’s a stunning, perfectly engineered shot. Lighting, music, technical precision. The human component. The monologue. All very compelling.

What makes us what we are?

The spot opens. Van Damme says words any man can identify with:

“I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics and a mindset to master the most epic of splits.”

Consider well: The bumpy roads and heavy winds make us what we are. Study Van Damme’s career and you find he became greedy and failed to master his appetites. Lack of self-mastery destroyed his creations. He humbled himself and rebuilt. I admire that in a man.

All that could go wrong when you do something difficult

Think of all that could go wrong on this shot. One of the trucks could get just a little off track. Driving backwards. The shot makes many points, but promotes vehicle engineering precision and stability. We, as men, admire precision and stability, and we are called upon to be precise and stable. Those are masculine ideals.

Watch these two clips. What can you learn?

The shot (1:16):

The making (5:32)

Be bold, authentic and masculine—but precise and stable, too. The world needs you.

Shannon McGurk

Shannon McGurk


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